As a business owner, if you're not leveraging your own stories to positively influence and inspire your customers' experience you are missing out on a great opportunity to further cement your brand's legacy.
While all businesses need to sell, at their core, they’re either serving others or themselves. And for your brand to create a lasting legacy, a customer-centric approach is vital.
Is your customer experience creating open doorways that are simple for people to walk through or building up brick walls that are likely to deter them?
In today's market, people want proactive communication, and in a digital market, there's no reason we can't give it to them.
Although you might believe that Customer Experience and Customer Service are one and the same, there's actually an important difference between them.
“People don’t care how much you know until they know how much you care.”